I saw Proximity made with Sauvignon Blanc grapes and the red wine version, Impulse in the Burbank Bevmo and I took a flyer. Thought, “Why not?”. Blue Moon is so much better than Coors.
Well, I will not be buying Impulse for one thing. Even though it got a slightly better bad rating than the Proximity did. Plus, the names are horrible. They don’t differentiate the grape varietal or beer. They add nothing.
Which is, unfortunately, like the beer. It pours a light yellow with lots of tiny bubbles. No head at all here. Aroma is primarily grape juice or really young wine. The carbonation is good but then this white grape juice flavor takes over and does not let go. Not getting much beer here. Maybe a heartier style like a Tripel would have held its own against the sweet juice.
This is in Bartles & Jaymes territory here. One could also call it an alcopop considering how grape juice forward it is. This has to be filed under failed experiment.