Tag: Coors

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Please No Chill

Well, the big industrial marketing brewers are at it again.  Spending time on advertising over ingredients.

Coors Light has had its iconic (?) Silver Bullet Train for as long as I can remember but now they are harnessing some Hollywood CGI so that lucky (?) fans can see their face in the ad during the Super Bowl.  They will also get $500 and swag.  

The downside is that the actual commercial during the game will be played at normal speed which means no one can see the faces.  You have to go to their website or god forbid the Coors YouTube channel to see a slow motion version where you might be able to catch your face if you don’t blink.

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and Chill

From the department of like us cause of causes and not our actual product comes…

Coors Light’s new ad campaign, “Chillboards”. Debuting in Miami it is a  rooftop billboard shown to decrease temperatures in Florida apartments. The “chillboard” is painted with a white roof coating that can reflect 85% of sunlight, but don’t talk to much science or DeSantis will outlaw it.

Is this cool, yes. Does it move the climate change needle, maybe a little. Is it just marketing? Certainly. Maybe they could team up with their family of breweries to paint the roofs of their brewing plants.

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Review – Proximity from Blue Moon

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I saw Proximity made with Sauvignon Blanc grapes and the red wine version, Impulse in the Burbank Bevmo and I took a flyer. Thought, “Why not?”. Blue Moon is so much better than Coors.

Well, I will not be buying Impulse for one thing. Even though it got a slightly better bad rating than the Proximity did. Plus, the names are horrible. They don’t differentiate the grape varietal or beer. They add nothing.
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Which is, unfortunately, like the beer. It pours a light yellow with lots of tiny bubbles. No head at all here. Aroma is primarily grape juice or really young wine. The carbonation is good but then this white grape juice flavor takes over and does not let go. Not getting much beer here. Maybe a heartier style like a Tripel would have held its own against the sweet juice.
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This is in Bartles & Jaymes territory here. One could also call it an alcopop considering how grape juice forward it is. This has to be filed under failed experiment.

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Consumer Reports needs better beer

I have been subscribed to Consumer Reports for years. It comes in handy more than you would expect. I chose my last digital camera based on their recommendation. And I totally agree with their aggressive approach to consumer protection and safeguards.

But where Consumer Reports is weak is quality food and beverages. They occasionally will review good chocolate, but in general, they only talk about mass marketed, available everywhere food. And normally, I just skip over it. I ain’t gonna base my spaghetti sauce purchases on their opinion of Ragu. Be it a best buy or not recommended.

But when this article appeared in the latest issue, all I could do was shake my head. (click on the photos to enlarge)


A) I want to know who drew the short straw and had to drink these crappy beers. And yes, they are crappy. The one that I had most recently was the Name Tag lager from Trader Joe’s. And it was thin, with no taste other than some sugar and cereal notes that you really had to look for to find.
B) Is there no store in New York that they could get a representative sample of actual beer? They could do a tasting of Firestone, Sierra Nevada, Anchor, Widmer and Stone at least.
C) How could they rate these as anything higher than adequate? And who thought they detected citrus in Coors?

Come on Consumer Reports! You can do better.