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Peel the Label – Extra Inclusion

In this time of major uncertainty, thoughts run to how to get people to the taproom. For a brewery, a pint over the bar is the best profit margin you can get especially with looming aluminum price increases.

There are trivia nights, painting nights, comedy nights, food trucks and all manner of events to get people into breweries.

But there are other deeper cuts that could be tried as well. I am not a fan of babies / toddlers / young’ins but I am probably in a minority so what can you do to bring parents in and create an environment that they want to return to. Perhaps a new parents meet-up where you cut the price on N/A drinks so when parent can imbibe. Or how about creating a quiet night for parents with autistic children who may feel that a taproom is too loud for an outing.

You can have nights for local sports teams but how about going deeper and having a women’s March Madness day to bring in a crowd that is truly growing. How about a book exchange to see if you can get introverts, like me, down to get even more reading material.

Or you can just program what every other brewery is doing.

Peel the Label is an infrequent series with no photos or links. Just opinion.

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29

Over the course of two days, I saw 29 Palms Beer Company twice more than I had ever seen it before. Granted, Twenty-Nine Palms is a goodly distance from me in Los Angeles but I would have thought I would have seen it.

There must be a marketing push from somewhere and it is working because I am intrigued now.

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Review – She’s The Brewer DIPA from Stone

Picked up a crowler of She’s the Brewer, the new Stone Brewing IPA since I both hadn’t had a crowler in a bit and because of the Pink Boots connection.

This is the 8th year of a Pink Boots hop blend and when I popped the tab, instantly pine scents sprung out. It is labeled a West Coast IPA but it is a DIPA for sure. Pine and tropical notes are the first to show but they yield the stage to a heavier alcohol and woodsy bitterness. There is still some tropical hanging around but it moves more towards papaya than the lighter, brighter fruits.

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FWIBF Brewery # 2 – Mountain Culture Beer Co.

The second brewery features in Firestone Walker Invitational Beer Festival Month is Mountain Culture Beer Co. all the way from Katoomba in New South Wales in Australia. They have some excellent beer names.

Status Quo Pale Ale – “Status Quo is a juicy New England Pale Ale. Made for hop lovers with massive late and dry hop additions, it’s full flavoured and more tropical than the Hawaiian ukulele orchestra.”

Authentic Irish Experience Micro-dosed NE IPA – “For this NEIPA, we’ve leaned on the luck of the Irish to ensure that it’s a banger. We’ve taken their lucky number 7 and applied it to the hop regime, bringing back our cult favourite hopping technique, microdosing, adding 7 different hops across 7 days. This has a created a NEIPA hazier than an Irish Winter’s day with more character than the inhabitants of The Temple Bar.”

Hollywood Hot Sauce West Coast IPA – “The pineapples, peaches and orange rind from the finest Amarillo and El Dorado hops only act to enhance any experience you pair them with. This age-old recipe, handed down through the Mountain Culture family over the years starts with a dank, resinous and yet highly drinkable body that allows the fruits to sparkle from it before rounding out in a moreish, crisp finish.”

That’s Enough Internet for Today NE IPA – “We’ve combined Cryo Ekuanot, Amarillo and Mosaic hops to create a flavour profile akin to fresh squeezed orange juice with a hint of stonefruit. The Cryo Ekuanot leaves a lingering herbal note that adds complexity and brightness making it far more sessionable than the ABV suggests. So be careful, you might find yourself mindlessly scrolling back to the fridge for another one.”

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Via Himalaya

Green Cheek Beer Co. has a message for you, Salty Message is a new release German-Style Sour with both Pink Salt & Magnolia Scented Tea coming in at a light 4.5% ABV.

Here is the info from the brewery, “Our new school approach to this classic Leipzig Gose style, uses a mash of unmalted wheat and pilsner malt, as well a natural souring process, to create the perfect base to steep lots of rolled oolong tea that has been scented with magnolia flowers. It’s refreshingly sour and salty, with all the vibes of magnolia flowers and a jasmine-like character from sniff to sip.”

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The Beer Search Party reviews We Love LA beers – Part 3

There has been such a fantastic outpouring of support for Los Angeles by breweries far and wide in the wake of the devastating wildfires of this past January.

The charity program spearheaded by Common Space Brewery has garnered quite a bit of support from California and the rest of the Fractures States of America.

Here are my thoughts on the latest beers that I have had, let’s get going….

Stone Brewing – Pasadena has a proper orange juice looking hazy. Very lemony mixed with tangerine too. Hops scrape the tongue. 

Long Beach Beer Lab is a combo of dank meets citrus. Nice strong hit of bitterness. Flavors mute as it warms though.

Frogtown pours a darker amber color. Getting lime and malt. Earthy hop note. Almost a British IPA. 

Common Space the organizer of this endeavor went the hoppy lager route. More on the lager side than the hoppy. Little orange mixing with the malt.