Once upon a time there was the single hop beer, then there was the SMASH beer. Single malt, single hop. Now, dialing it in further is the single hop, single farm IPA. Block 15 in Corvallis, Oregon (Go Beav’s) is putting the hop farm name right on the label. Other beers have done single farm IPA’s but the farm info is in the press release and not on the can.
Having that farm name is a great way to show the agriculture behind the beer.