Retro. Obviously said in a Scooby Doo voice. It is usually the domain of the big breweries or even faded regionals like….
But many craft breweries have cycled through multiple branding exercises. Some better than others. So maybe four-packs if the same beer with different logos could be something for smaller breweries to try out.
Sierra Nevada used their Pale Ale labels in such a way and I thought the effect was great. You could also highlight the artist or PR firm that executed the design. Or conduct a vote as to the people’s choice of design for an informal poll.
Another OR or two here, you could have future designs as well to see which resonates with customers. Or reach into the past and design your label using a 50’s or 70’s look.