Tag: Throwback

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Look Back, Today

Retro. Obviously said in a Scooby Doo voice. It is usually the domain of the big breweries or even faded regionals like….

But many craft breweries have cycled through multiple branding exercises. Some better than others.  So maybe four-packs if the same beer with different logos could be something for smaller breweries to try out.

Sierra Nevada used their Pale Ale labels in such a way and I thought the effect was great.  You could also highlight the artist or PR firm that executed the design.  Or conduct a vote as to the people’s choice of design for an informal poll.  

Another OR or two here, you could have future designs as well to see which resonates with customers. Or reach into the past and design your label using a 50’s or 70’s look.

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A Podcast & A Beer – Throwback

This month we head back in time to re-analyze the 1991 Womens World Cup team. Not the famous 1999 Cup though some of the face are the same. This is the team that drew the publicity that would be amplified in ’99 with players like Michelle Akers, Mia Hamm, Julie Foudy and Christine Lilly.

Throwback the podcast from Grant Wahl, the soccer guru at SI has interviews with key figures and traces what happened way back when.

I would like to choose some French beers since this year’s Cup is in France but that is a bit difficult so instead let’s go with breweries that were around back then. Let’s have some Black Butte Porter from Deschutes, some Sierra Nevada Pale Ale and other standard bearers of the age from around the country. Or you could tack to female brewers, maybe pick a crowler up from Arts District Brewing, perhaps Traction IPA since this was the year that Women’s soccer gained some.