Stone Media Day – The analysis

Now that the BIG Stone Brewing news is out in the open air. I want to take a step back and really look at what this means for Stone, San Diego and craft beer in general.

Stone is now putting a lot of projects onto a hopefully large plate. Can they keep up the quality on so many fronts? I believe that they can. They have broad support from the city and community. They have common cause with local brewers some of whom they distribute and I think they have the hard headed gumption to reach 2013. They will need a deep bench of talent to do it. In the following key areas: Hotel management. This can be tricky. They plan to go into this with a company that has expertise. Which is probably the best route. But they will have to monitor and be ready to step in if the Stone ethos doesn’t stay on course. Sour and barrel beers. I am hoping that they have a brewer and staff ready to charge into this field. Could be very exciting but the bar is incredibly high. Cascade, New Belgium and Russian River are high benchmarks.

For San Diego, it is a win-win. More Stone tourist draws spread out to decrease some traffic. And hey, any business opening now is a plus. This also really burnishes the craft beer reputation. Portland and Denver have proven that more can be merrier and this will draw more beer to the region.

For craft beer, I wish I knew. I have a feeling that a Stone backlash will be in the offing. Sam Adams and Sierra Nevada both get “too big” attached to their names occasionally for usually no good reason. I am sure that Stone will get tagged with it as well. But I believe we need all levels of business size to truly compete for the hearts and minds of the beer consumer. A rare beer that only a few can get will not make people put down the bad beer. We need more good beer in more places.

Stone Media Day – the photos

Part two of the Stone blitz is purely photos. Enjoy!

Steve and Greg before the day got started.

1st, a new store in San Diego
Pointing out the sights at the Liberty Station location.
Beer at the farm!
two thirds of the brewing team behind the upcoming Green Tea IPA

Stone Media Day – quick recap

The Stone Brewing that you know now will be so much bigger and cooler in 2013 than 2011. As you may have seen in the Twitter-sphere and on Facebook, Stone is expanding and in typical Stone fashion, boldly.

I was among the lucky people that got to experience the news in one day straight from the source, Greg Koch and Steve Wagner. We traveled from the Stone World Bistro in Escondido, to Liberty Station near the San Diego airport to a lovely little farm in North San Diego county. And it was jam packed with news. So here goes…..

1. A new Stone store will be opening in the South Park area of San Diego. Similar to the store at the World Bistro. You can get a growler fill, buy a bottle and get a shirt. It will be tremendous for those in San Diego who now don’t have to trek north to get their beer.

2. A new World Bistro will open at Liberty Station. In the old Navy mess hall! And you can play bocce! (OK, I have never played bocce, so I don’t know why I put the exclamation point there) And their will be a brewery on site that might make some interesting one-off beers.

3. And they bought a farm! Yes, a real working farm that supplies part of the food for the restaurant. It may end up hosting educational events that reinforces the Stone locavore ethos and might be the site for beer dinners. It already has an outdoor oven and a great little lake. Combine that with the great San Diego weather and you have a winner.

4. The headquarters is expanding and not by a little. This will be HUGE! A new production facility about the size of what they currently have right next door. An expanded kitchen, more parking, electric vehicle charging spots near the front door. Then across the parkway will be a 50 seat boutique hotel, a barrel aged and sour beer facility and another garden.

5. There will be a lottery for the Barrel aged Macadamia collaboration porter in the new fancy caged and corked bottles because they will not hit the regular distribution chain. Why? There are only 672 of them.

6. Today is the brew day for the charity Green Tea IPA collaboration. A big 9% beer with loads of tea and literally a world of hops in it.

7. The Belgo Anise Imperial Stout is excellent. Big anise and coffee aromas. Not heavy and viscous at all. It is lively and fun to drink. Unless you do not like black licorice. It will be available along with the regular Imperial Stout in a couple of weeks.

Oh and there is something about a brewery in Europe too.

In a couple days, I will talk about what I believe the future holds for these Stone ventures.

Home brew – Brooklyn style

While gaping slack-jawed at the beer choices at my Whole Foods in Glendale, I noticed to the side this….

Home brew kits, straight out of Brooklyn. So I investigated the boxes. Cool label. Ingredients can be bought in stores and online. Just need a kettle to cook the wort, everything else seemed to be in the box. I figured it would $60. Lo and behold it is $41. Great price for a gift or to try if I hadn’t spent my money on BrewDog beer.

Beer, book and God

If someone works at UC Davis and writes about beer. You might want to pay attention. I am certainly going to order this one to read with my next beer.

“Legendary beer expert Charlie Bamforth presents the most compelling social history of beer ever written: where it’s come from, and where it’s headed. From centuries-old cultural values to radical new approaches, craft brewing to globalization, it’s an amazing story. Bamforth tells it all–with humor, behind-the-scenes insight, and sheer joy!”

Session # 51

The back-story and introduction for this month’s Session is a bit involved but thought provoking…all about pairing beer with cheese. In this instance, what pairs with iconic cheeses Blue, Cheddar and chevre.

Part 1: The Regular May Session
That brings us back to Session #51, and the topic of cheese and beer. So pick up some of each cheese, or if you can’t find those specific cheeses, choose similar ones. Pick a beer to pair with each one and post your results on the first Friday in May.

There are at least a few approaches you could take:
1. Guess what beer to pair, and then report the results.
2. Try a few beers with each cheese, then report the results on which worked best, and why.
3. Invite some friends over, and have each bring a beer to pair, then report the results on which worked best, and why.
4. Obviously, if you can only pair one cheese, or two, don’t let that deter you.
5. Whatever else catches your fancy.

And that is just 1/2 the challenge, check out the Brookston Beer Bulletin for Part 2 of the challenge…

Last Sunday, my beer buddy Richard and I headed to the Silver Lake Cheese Store to complete the May Session challenge of pairing beer and cheese.

We even got an employee who was well aware of beer and cheese pairings and was able to help us find the cheeses we needed. We ended up with a nice Stilton blue, a Dunbarton cheddar and the Humboldt Fog chevre.

Next stop was the nearby Cap’n Cork store to make our beer selections. We had chosen to each find a beer to pair with each cheese for a total of 6 beers. After perusing the many choices and each selecting a beer to sample, we set up for the grand tasting and roped in my sister-in-law as an additional taster and got the challenge under way.

Cheese # 1 – Stilton
My Beer Choice – New Belgium Lips of Faith Dunkel Weiss
Richard’s Beer Choice – Stone Old Guardian Belgo Barleywine.

This cheese did not play well with either of our beer choices though the Stone brew rated higher. It was a case of strong beers and strong cheese not working together. I thought the big malty backbone of a extreme Dunkel would undercut the blue but it was too smokey and powerful and didn’t add anything to the cheese. The Belgo was good on it’s own but really could not match with the blue at all.


Cheese # 2 – Dubarton cheddar
My Beer Choice – Sam Adams Longshot Friar Hop
Richard’s Beer Choice – Firestone-Walker Union Jack.

I went out on a limb with my first beer choice and then I went even further for my second and third. Selecting two beers from the Longshot 23 collection from Sam Adams. The cheddar was much more forgiving with beer. And at the end of this round, Richard and I agreed that the Union Jack and it’s big citrus taste really enlivened the cheddar. There was a spark of flavor that we had really missed with the blue cheese. The Friar Hop won my sister-in-law’s vote because it was less hoppy and more rounded with a caramel note from the Belgian candi sugar that she thought melded with the cheese.


Cheese # 3 – Humboldt Fog
My Beer Choice – Sam Adams Longshot Honey Lavender
Richard’s Beer Choice – Allagash Dubbel

I was hoping to go out with a win. But it was not to be. The chevre overpowered the light but noticeable lavender flavor and the sweetness did not cut against the creaminess of the cheese. The dubbel worked wonders though. I thought it would be too strong but it really added a layer to the chevre and both were on the same taste wavelength.

In the end, Richard was the clear winner of the afternoon. If you factor in that we both had great cheese and beer and learned a lot then we both won.

Oh and here is Richard’s side of the story.

Label talk

Occasionally, (especially for beers that I haven’t yet tasted) a label is just so weird or weirdly great that I have to talk about whats on the package instead of what’s inside. Such is the case for Cellar Rat.

First things first, I am not a rat or mouse hater or frightened victim. But due to paying attention in history class, I have learned my fair share about the rat’s role in disease spreading in the olden days.

Which leads me to label # 1

Aside from the old but iconic hammer and sickle, it is the color of red that really makes this not work for me. The color doesn’t automatically take me to thoughts of the devil. But the combined rat, USSR and color do. Plus it looks more possum-y to me. The font for the name is evocative without being too cutesy though.


What a vibrant green. And boy how it conjures disease. Especially in tandem with the swirly, hypnotic design on the possum, I mean rat, belly. I feel like this is one of those labels that would catch my eye, then immediately lose it.

They have a distinct brand and I certainly hope the beer is good. Maybe the rats will become the next Stone Brewing devil. But for now, it isn’t my pint of beer. And the motto of “Infest You” should go to.

The Firkin for April 2011

Can a craft beer be crappy?

This was discussed back in February on the Appellation Beer blog. I could have made a snarky little comment on the post but I thought that I should let people know my full thoughts on the matter.

Yes, a craft beer can suck. It could be infected. It could be skunked. It could not taste the way the previous keg did and the next keg does. But that is the ONLY time that you can intelligently say that a beer is crappy.

All other times. And I mean ALL (sorry for the all caps, trying to be clear) the beer is not to your liking. It could use a hop that is not your favorite. The fruit could be too strong. The ABV could be too high. All problems of YOURS. The person sitting next to you loves that hop. It is his favorite. The fruit is that guy’s friends childhood memory of a tree in his parent’s backyard so the more the better and the beer geek next to him may think the ABV brings an additional note to the beer. So don’t loudly proclaim that the beer is crap.

Here is my suggestion. Tell everyone why you don’t like the beer. I don’t want you to lie and say that the beer is great just to keep craft brewers happy. I want you to explain why the beer isn’t to your liking. Those people that liked the beer(s) that you didn’t may have just had a beer that they didn’t cotton to. One that may be perfect for you.

Converse people. Don’t be a dittohead, don’t scream like a political pundit. Calmly verbalize your reaction to the beer. Then we all learn. I may find out that are tastes are similar and you had a great beer last month that I should try. But if you say, Wow this blows. I’m going to think you’re an idiot.

Seriously, if you can’t convince a fellow geek about a beer’s worthiness then how do you think you can tell your bartender, your publican, your distributor or you local brewer what to have on tap.