Now that the BIG Stone Brewing news is out in the open air. I want to take a step back and really look at what this means for Stone, San Diego and craft beer in general.
Stone is now putting a lot of projects onto a hopefully large plate. Can they keep up the quality on so many fronts? I believe that they can. They have broad support from the city and community. They have common cause with local brewers some of whom they distribute and I think they have the hard headed gumption to reach 2013. They will need a deep bench of talent to do it. In the following key areas: Hotel management. This can be tricky. They plan to go into this with a company that has expertise. Which is probably the best route. But they will have to monitor and be ready to step in if the Stone ethos doesn’t stay on course. Sour and barrel beers. I am hoping that they have a brewer and staff ready to charge into this field. Could be very exciting but the bar is incredibly high. Cascade, New Belgium and Russian River are high benchmarks.
For San Diego, it is a win-win. More Stone tourist draws spread out to decrease some traffic. And hey, any business opening now is a plus. This also really burnishes the craft beer reputation. Portland and Denver have proven that more can be merrier and this will draw more beer to the region.
For craft beer, I wish I knew. I have a feeling that a Stone backlash will be in the offing. Sam Adams and Sierra Nevada both get “too big” attached to their names occasionally for usually no good reason. I am sure that Stone will get tagged with it as well. But I believe we need all levels of business size to truly compete for the hearts and minds of the beer consumer. A rare beer that only a few can get will not make people put down the bad beer. We need more good beer in more places.