Not only has Sierra Nevada Brewing Co. started a fund to help those affected by the Camp Fire but they are going another step when they brew their new Resilience Butte County Proud IPA. 100 percent of Resilience IPA sales go to Camp Fire relief.
The Chico brewery will brew the new IPA purposefully on Giving Tuesday, November 27 (probably for the good karma added). Sierra Nevada has invited other breweries to create their own versions of Resilience on that day and donate 100 percent of the sales to Camp Fire relief.
Resilience IPA will hit distribution sometime in early January with limited distribution in cans and draft. I strongly suggest getting and giving this beer to your beer loving friends.