Readers of this blog know that I firmly, staunchly and unabashedly cannot stand the hype around Pliny the Younger. Granted, it is a really good beer. But I can usually find Blind Pig or the Elder and I don’t have to fight a frenzied crowd and I can get a full pour.
That is why I love the way Beachwood handles it. Raffle the tickets off. Donate to charity and people who win can get a peaceful experience of the beer when they want to. This is the way to do it.
