PtY 2021

I usually don’t post about the Pliny the Younger madness that grips the souls of beer lovers each February. The beer doesn’t need me to talk about it to sell out. What got my attention this year, other than the bottling of it, which is huge in and of itself is that, (3) batches were brewed at the newer Windsor facility and (1) batch was brewed on the OG gear in Santa Rosa.

Now I do not know if this is the same as last year but if I were a betting man, I think there are people out there in beer snob world that will trade, barter or steal for both and will deem one inferior.

It is an excellent beer if you can gain access. The sale starts on January 28th and will make refresh buttons tremble.

Pliny the Impact

I am a bit nerdy in liking the economic side of #independent beer so when I saw this infographic regarding Pliny the Younger’s 2018 release, I had to dig in.

What caught my eye was that 40 states were represented and 17 countries. That is amazing in a day and age when hazy IPA can releases rule the day. I would have thought that the bloom is off the rose but the stats say otherwise.

Beachwood + Pliny (yes, the Younger)

Readers of this blog know that I firmly, staunchly and unabashedly cannot stand the hype around Pliny the Younger. Granted, it is a really good beer. But I can usually find Blind Pig or the Elder and I don’t have to fight a frenzied crowd and I can get a full pour.

That is why I love the way Beachwood handles it. Raffle the tickets off. Donate to charity and people who win can get a peaceful experience of the beer when they want to. This is the way to do it.
2ndAnnualPlinytheYounger copy

Beachwood + Pliny the Younger

Now I am not a big fan of the over-hype of Russian River’s Pliny the Younger. I have railed about it before HERE. But I like the tack that Beachwood BBQ has taken with it. I would even go so far as to charge more for each raffle ticket.

Here is all the info you need: PlinytheYoungerV5 copy but suffice it to say, I much prefer a laid back atmosphere to enjoy any beer. Some people get a rush from the crowds but not I. So plan ahead to go to Beachwood sometime between the 17th of January and the 20th of February to get your chance to win a taste in peace (or at least donate to charity).

P to the T and the Y

For those who love the elusive Pliny the Younger, here are the details according to Russian River …..

We are releasing Younger at our pub in Santa Rosa on February 4th. When the pub receives it’s allocation, those kegs will be allocated to last for exactly 2 weeks. Therefore, we may run out at the pub each day, but will have more the following day for 2 weeks. It will be available in 10 oz. glasses only- no growlers or bottles to go. This will allow more beer enthusiasts like you, as well as our regular customers, to enjoy some Younger this year! And we won’t see it on Ebay!

Following are the markets to which we will send Younger (same as last year):

San Francisco
East Bay
North Bay
Southern California
Seattle, WA
Portland, OR
Colorado
Philadelphia, PA

I will celebrate the start of PTY season with a nice Blind Pig a great IPA that I don’t have to fight through a crowd to get.