Jason Lee Norman, an Edmonton publisher and author, has come up with an ingenious use for a can of beer.  Norman teamed up with Blindman Brewing for custom can labels for the brewery’s limited edition summer ale.  Each can had a micro-short stories from local writers on the label.

For those who love to have something to read on cereal boxes this is perfect.  Pour your beer and then read your story while you taste the ale.  I could see this being a great idea for a brewery that has a large distribution footprint that can add local flavor by having a different label for different markets.