Less Can – More Anarchy

First Deep Ellum Brewing filed suit against the CANarchy group and now another defection, this time close to home as Three Weavers Brewing is buying back what was sold a previously so the collective seems to be splitting at the seams.

Three Weavers and Inglewood have a SoFi growth spurt in front of them as the state and city re-open and in advance of Olympics in a few years time so that was probably part of the decision making process.

And does this mean that collectives are just not conducive to craft beer?

Ship it USPS (Maybe)

The Brewers Association recently announced news of legislation that would (finally) allow the United States Postal Service to ship beer. Now this wouldn’t be a blanket across the US thing. Here are the details:

“On Monday, May 17, Representatives Jackie Speier (D-Calif.) and Dan Newhouse (R-Wash.), and Senator Jeff Merkley (D-Ore.) introduced the United States Postal Service (USPS) Shipping Equity ActOpens in new window, bipartisan legislation that would allow the USPS to ship alcohol in states where it is currently legal to do so.

Through the COVID-19 pandemic and government-mandated business closures and restrictions, small and independent breweries have seen consumer demand increase for products delivered directly to their front door. A consumer survey by SOVOS Ship Compliant and Harris Poll found that 84% of regular craft beer drinkers – defined as those who drink craft beer at least once per month – want to be able to legally purchase beer via direct-to-consumer (DtC) shipping to their homes. Additionally, the survey found that more than 73% say the pandemic has increased their interest in purchasing craft beer via DtC shipping.

To meet that demand, we have seen state laws expanding to allow shipping and delivery of alcohol products, as well as allowing alcohol “to-go” at restaurant and bars. The USPS Shipping Equity Act would help small and independent breweries, wineries, and distilleries meet that demand by allowing the postal service to provide another method of getting their product to market.”

The TL:DR of it, is that rules that have been bent for Covid should stay this way so that shipping beer can become a standard business right.

Pop Goes the Hop

Washington’s  Yakima Chief Hops (YCH) has a new frozen innovation for breweries “called Cryo Pop™ Original Blend. Since helping to pioneer and launch their advanced product line, Cryo Hops® four years ago YCH has learned a lot, this new hop blend uses groundbreaking research to solve the common brewing problem of how to carry raw hop aroma into finished beers.”

Quite a few acronyms later, YCH describes how their lab testing got them to this new product, “The data is utilized to engineer a hop pellet that contains high concentrations of the most beer-soluble compounds, or compounds that survive the brewing process. The result is a supercharged pellet that provides brewers with a dynamic solution for juicy, fruit-forward, highly aromatic applications, showing massive tropical, stone fruit, and citrus aromas.”

Now we wait to taste IPA’s that pop.

Act Better

Many have dived in over the past week with their take on the unsurprising stories that have come to light via Brienne Allan (@ratmagnet) about horrible treatment of women in the beer and beverage world.

I add my voice to the strident calls for this shit to stop. First stop for anyone is to check out Women of the Bevolution. It lays out what is happening with clarity and without rancor (though frankly it would be deserved).

Second, look into your behavior, men. When have you been an ass, when have you not spoken up in defense, when have you treated people poorly based strictly on gender?

Then, third, what are you going to change? The world is tentatively opening up again which means that more interactions will occur. Will you be better the next time you step into a tap room?

Lastly, encourage those with stories to tell them. One of the most frightening aspects of this sorry situation is that men are not only aggressing but then scaring women into silence. The more the stories circulate, the higher the possibility that consequences will arise.

We can do better. Treat people with kindness, it isn’t that hard.

Boont Branding

This year Anchor Brewing unveiled a re-branding that didn’t pass muster in many people’s opinion and now another heritage NorCal brewery has done it, but I think that most people will be absolutely fine with the Anderson Valley design changes….

I think the antlered bear is playful and Pixar-ish and I like the forested landscape at the bottom of the label. Having chunks of educational material on either side works for me too. The only mid-step (and it is slight) is the font of the brewery name on the blue banner. I think it is a little plain to my eyes.

This refresh along with plans for a destination taproom shows, to me, that this brewery is giving a good effort to change with the times.

Diverse Resource

Support for minority owned businesses is crucial but figuring where to spend your beer money does require time, thankfully the Beervana Blog has a super handy spreadsheet.

Check it out HERE and if you know of a brewery missed, then add it in the comments section to make this even more helpful of a list.

A Bigger Lab

A lot of space on this blog is devoted to grand openings and second (third) locations for local breweries but equally important are images like the one above. Long Beach Beer Lab recently unloaded a new Brewhouse into their growing space on Willow Street.

According to the brewery this upgrade means they can brew “at a capacity we’ll beyond what we have been. This will allow for more beer, more variety of beers and an even higher quality product for our drinkers.”

They also explained via social media that, “This expansion project is coupled with further beautification of our 500 block of Willow Street with plans for additional retail and creative social space.”

Congratulations on the growth and for your community support over the last year plus.

Going Once, Going Twice

Who doesn’t like the activity and drama around an auction? And add beer to the mix as well as charity and health, well, that is a win/win/win. Check HERE for more info on how to bid as well as other fun stuff.

Sharks

Fun fact – the ABC show Shark Tank has had two pitches that involve beer in back to back episodes. If you are a fan of the show, you know the format. Entrepreneurs hoping to make it big pitch their idea to a panel of investors like Mark Cuban or Mr. Wonderful. (Aka Kevin O’Leary). The hope is to get their expertise to grow their brand. Getting on the show is sometimes enough for at least a short-term boost in sales.

First is the good ol’ boy named Muff Waders. A piece of apparel that makes you into a walking refrigerator. Complete with a bottle opener and a place to rest your beer. No takers on that idea.

The second idea was hammered into the ground. A can and bottle chiller that could hold three smaller format cans or bottles or one wine sized bottle. It didn’t even have a misogynistic name to its credit. Yup, three cans. I guess that 4th IPA from the pack stays home?

Beer has popped up on the show before and products tangential to it will show up again but for those coming up, make sure you have two things. A pure love and passion for beer AND a product that’s actually helpful.