Back in the day, which now means pre-2020, beer festivals were an every damn weekend occurrence, especially in the summer here in Los Angeles.
Now, it is different. Big gatherings of people are back now but festivals are not really trending. The last time the California Craft Brewers Conference had a connected festival was in Long Beach in 2019, this year in Sacramento there is no festival.
I have written of my waning fest interest on this blog back then but I do think that a reimagined festival theme would do wonders. Probably not to rival the epic Firestone Walker Invitational but something fun nonetheless.
A craft beer meets craft bourbon festival would be great. I would think that a pizza and beer or tacos and beer mashup would also be great. Creativity being the key. That creativity can be in location like the recently attended Brews & Bites at the Ritz Carlton or tossing it out there, a brewery night at the incoming Lucas museum in Exposition Park.
Los Angeles has so many neighborhoods and so much history and vibrant culture that could pair with beer. I believe that a killer festival idea is out there.