Kinda Charm Offensive

When I heard the news that Sam Adams Boston Lager had a recipe overhaul, part of me thought, in a Bostonian accent, what’s the big deal.

Recipes morph and evolve as the years pass, especially such a legacy beer like Boston Lager. But Sam Adams (maybe using some Truly money) has added a fun marketing twist to the change by tying the bright (supposedly) new taste with a brighter Boston attitude.

And it is funny, especially…