Who in the actual f..k would seriously use this…
… I nearly did a spit take with this PR copy, “To bring real beer taste to the grill, actual Miller Lite is reduced down into a concentrated form which then coats Miller Lite Beercoal with the iconic taste of the original light beer. When burned, this special charcoal releases the taste of Miller Lite wrapping whatever you’re grilling in a smokey beer blanket suitable for summer.”
So, the taste of water? Why not douse your pit BBQ with a pitcher of H2O then.
I wish there was video of the pitch meeting for this.
To be fair, this is a better use for Miller Lite.
That is a strong point. There is a silver lining.