Miller High Life , the (don’t call it the) champagne of beers, is getting into chocolate.
They have tasked the chocolatier Phillip Ashley with creating not just truffles made with the watery beer but “Bar Snack Truffles, a collection of beer-infused chocolates that celebrate iconic bar snacks.” All for $35.00!
The weird and unappetizing flavors are:
– Grilled Cheese: triple cream cheese white chocolate ganache in a blond chocolate shell – Lemon Pepper Chicken Wing: a fried chicken ganache infused with lemon pepper seasoning – Pretzel Praline: salted pretzel and roasted pecans combined with handcrafted caramel and blond chocolate – Beernut: freshly roasted peanuts soaked in the beer then ground into our fragrant butter and enrobed in a milk chocolate shell – Buttery Popcorn: white chocolate ganache infused with movie theater style popcorn – Sweet Potato Fry: garnett sweet potato mash blended with blond chocolate.
Needed? – Truffles and chocolate can work well but this is too much savory. So the answer is Not.
The bottle of whiskey in the fancy bottle above will set you back $75,000. Why? Because it will be aged in a low altitude orbit above the Earth. The very definition of “space aged”.
But wait, that is not all. You get an NFT, exclusive launch and re-entry parties, a piece of one of the space barrels and a sample bottle so you do not sully the main bottle. If the wooden barrels filled with alcohol do not explode on re-entry, of course.
Part of me wishes that craft beer would bring back the over the moon, wack-a-doodle ideas that cost more than they taste good. Age a beer in a cemetery. Brew a glitter seltzer shandy. Break some rules!
Needed? – Of course not. You can spend that 75k if you want, but you have to spend the same amount on a charity at the same time.
The corporate beer crew love a good piece of misdirection. Like a Vegas magician, they want you to look anywhere but AT the beer and Christmas is a time of magic so of course Miller Lite is selling…
….the limited-edition keg stand sells for $49.99 and is the latest addition to the Miller Lite holiday lineup, and shows that they would much rather market then buy good ingredients and improve their beer.
Needed? – Unless you want an intervention on the 26th of December, not. But at least it is better than an ugly Christmas sweater.
Cut to the chase. Not needed. A light flavorless seen better days beer simply ain’t gonna add much of anything to chocolate or ice cream. I bet that if blindfolded, you could not taste the difference between plain and “High Life”.
But if a craft brewery added a stout or a fruited sour to an ice cream treat, then I would be 100% on board. But adding water beer, nah.
I guess walking on water is passe when you can walk on beer? But man these sneakers ain’t pretty to my eyes so I would hope to sink.
Here is the snippet from Adweek, “The company used a specialized surgical injection method to inject Heineken Silver into the soles, aiming to create a ‘smooth’ sensation when walking in the shoes that supposedly mirrors the taste profile of the beer.”
Needed ? – No on the beer inside which is probably skunked and no on the generic Italian flag color scheme.