Right upfront, I usually do not buy beer in the mail. There are a couple places that I check out but your Tavours of the world just aren’t my cup of tea. Mostly because I am super picky and prefer to choose the beers that I want in the quantity that I want and I just enjoy the experience of in person shopping and looking through the coolers.
But….City Brew Tour has an interesting hook to it. It is the ubiquitous subscription model and yes stickers and koozies seem to be a big part but what I like is that each month focuses on a different city and not just big cities or easily known beer cities.
For example, Bend, Oregon has been a stop but not Portland. New York hasn’t been hit nor Asheville or Denver. Yet. Instead you get Mikwaukee, Grand Rapids and Lexington as stops. And they already have Cincinnati lined up for June.
Back in the day when bottles were the craft rage, I bought reusable bottlecaps made out of a soft plastic-y material. After many years of cans, maybe I need to buy full can bottletops. Just not from Amazon.
When I heard the news that Sam Adams Boston Lager had a recipe overhaul, part of me thought, in a Bostonian accent, what’s the big deal.
Recipes morph and evolve as the years pass, especially such a legacy beer like Boston Lager. But Sam Adams (maybe using some Truly money) has added a fun marketing twist to the change by tying the bright (supposedly) new taste with a brighter Boston attitude.