Cool hipster logo. Looks like a brewery to check out. Until you dig further to see that it is a autonomous unit of MillerCoors. Purportedly made up of great brewers that won’t be influenced by corporate drones.
“MillerCoors LLC announced Thursday a new name for the company’s craft and import beer division: Tenth and Blake Beer Co.
The name refers to the company’s Milwaukee brewery, at 1515 N. 10th St., where the Leinenkugel’s craft beers are made, and to Denver’s Blake St., home to MillerCoors’ Blue Moon Brewing Co. at the Sandlot.”
They currently make some pretty good beers Blue Moon, Leinenkugel’s, Pilsner Urquell. They brew the remnants of once great brands competently if not with imagination Peroni, Killian’s, Henry Weinhard’s, Grolsch. And they do the new Colorado Native and Sandlot beers for the Rockies ballpark (Brewmaster’s Special, Ski Brews, Barmen, Championship Amber Ale, Right Field Red, Slugger Stout, Power Alley ESB). None of which I am too inclined to try.
The industrial water lager makers can’t compete on flavor but they aren’t going to sit down and watch market share drip away. They will buy what they can’t make, make poor copies of what they won’t make and if all else fails will distribute good stuff to at least be near the heart of beer.