Science. Dumb people don’t trust it but it can do amazing things given enough money, intelligence and time. Obsession too.
A recent POST on NPR’s website discussed a new coffee product that is beanless and bitter-less. This is on the heels of explosive growth for meatless burgers that has left supplies low.
But, this is a beer blog, Sean. Yes, but the increase of alcohol-free beers is growing and probably will continue to do so. Hops have gone from pellets to cryo to who know what in the future so why not a fake engineered flavor that is close to hops? Especially if it can consistently provide a flavor that the brewer wants.
Beer is based on agricultural products but considering our stewardship of the planet so far, beer may need to science its way out of a possible problem.