The beers of El Segundo Brewing were always the draw but I couldn’t help but notice that the label design had a huge hole in the middle where a little photo or graphic seemed swallowed up. The labels were fine but the only one that really “popped” was the autumnal Smoky Hollow beer and the ghostly bagpiper with 3d smoke. Well, now it is different. Now they all pop.
Now both the name and the image are there front and center. Plus the name font and the beer style font match and pull the eye in. Plus the color really makes these shelf eye catching compared to the blue and black of before. Now the outside looks as good as what is inside.
And they have teamed up with Inside the Cellar for Freshies Club. Want fresh Mayberry but can’t brave the traffic to pick up a growler? Then get it home delivered. Much better than the alternative……