Miller/Coors Shake-up

I don’t know how much power a temporary CEO has, never risen even close to that high in an organization, but apparently Gavin Hattersley of MillerCoors has enough to discard some senior execs upon taking office.

I don’t usually follow the comings and goings of corporate beer. Though I should since beloved brands are headed deeper into that territory. imageBut I found the “who” fired seemed quite relevant.

Chief Marketing Officer and President of Sales and Distributor Operations gone and replaced.

Two occupations most affected by the rise of craft beer.  Granted, that is a bold statement to make but hear me out. The industrial water lager behemoths don’t care what the flavor of the beer is as long as is tastes within parameters so the only people who catch blame are those advertising it and selling it. If the latter doesn’t happen, then the formers amps up the desperation knowing that their jobs are now on the line because one layer of insulation has been removed.

If both get the proverbial axe to the point where a caretaker can can you then sales have dropped far too far. And where did those sales go?  I can answer that with a question: Who has grown for the past umpteen years?  Craft Beer.  Ergo.  Quid pro Quo.  Me drinking craft beer made MillerCoors change course.

Not just me. You too of course.