I love quirky ideas that grow big, and one of these is the dog friendly Lucky Labrador.
They have taken it a step further by having a IPA made with a bunch of different hop varietals and calling it MUTT. Brilliant in my book. They grow hops at a couple (maybe more now) of their locations and get more from friends of the brewery and it becomes this communal hop pickin’ party that ends up in a brilliant IPA a few months after.