U25

It’s back and it is literally bigger than ever before, here is the news from the press release:

Samuel Adams, one of the pioneers of craft beer, today unveiled Samuel Adams Utopias 2025, the 14th release of the highly anticipated, barrel-aged extreme beer. Defying convention with a 30% ABV, Utopias 2025 is one of the strongest beers ever brewed, and as a result, is illegal in 15 states. This limited-edition beer is bottled in individually numbered ceramic vessels at a cost of $240 SRP, reflecting the rarity, complexity, and unparalleled craftsmanship of the liquid.”

And as a refresher for both me and you, here is the current summarized version of how it is made: “Utopias 2025 reflects decades of innovation and the collaborative spirit of The Boston Beer Company. The journey first begins at the Samuel Adams Cincinnati Brewery, where the beer is brewed and fermented. Next, it moves to the Utopias Vault at the Pennsylvania Brewery in a towering 6,000-square-foot, climate-controlled space for barrel aging. After achieving the desired age, brewers blend it with previous vintage Utopias at the Boston Bier Keller, and the beer is finally bottled at Dogfish Head Brewery in Delaware.”

This is for sure a bucket list beer for the ages.

You Can

If you broke your Magic 8 Ball or it refuses to give a good answer then maybe you need the Samuel Adams ‘I CAN’t’ Can. When you need an excuse to drink, the can shall provide.

Kinda Charm Offensive

When I heard the news that Sam Adams Boston Lager had a recipe overhaul, part of me thought, in a Bostonian accent, what’s the big deal.

Recipes morph and evolve as the years pass, especially such a legacy beer like Boston Lager. But Sam Adams (maybe using some Truly money) has added a fun marketing twist to the change by tying the bright (supposedly) new taste with a brighter Boston attitude.

And it is funny, especially…

Cuban Utopia

Breweries seem to be leaning back into flagships as inspiration for brand extending. Think Two Hearted or Ja Alai and their siblings.

It should come as no surprise then that Dogfish Head and Sam Adams are leveraging Utopias now as well….

To be honest, this sounds like an interesting treatment and if given a bottle would profusely thank the giver but will that be the same with the next beer in this possible series?

Timberland Sam

Need some boots for the brewery or the trails or wherever you wear boots? I wouldn’t know because I don’t think I ever owned boots. But these new ones from Timberland look kinda cool…

I like that the color scheme matches and the logo is prominent but not dominant.