Fresh ‘n’ Frozen

I won’t try to explain the science behind it but Sierra Nevada has a new version of Torpedo in (and only in) their hoppy sampler box called Cryo Fresh™.

Per the press release it “freezes hop harvest in time. Hops are most intense right when they’re picked, but they fade fast. Now the freshest, most powerful hop flavor is always within reach. The innovators at Yakima Chief Hops isolated pure lupulin from just-picked wet hops, the source of hop aroma and flavor. Stored at subzero temperatures, these hops provide hop field freshness, anytime.”

Seems a combo of innovation and marketing but would be a good taste test with regular Torpedo.