Cold & ….

If the descriptor “cold” wasn’t causing enough confusion. Is it just an IPL re-brand? Is it even a lager? Well, I think the semantic picture is only going to get more blurry.

Cold looks to be getting into the brand extension game. There is the above BC/IPA from Fort George and Ecliptic but I do feel that is the first wave of many.

If I were a beer style weather forecaster, I would be predicting DC/IPAs, TC/IPAs probably even Belgian Cold IPAs.