The BrewDogs are at it again. But this time it isn’t a beer made with the bacon and bike power. Not. It is EMpowering new breweries to succeed. Here is the lowdown from the “lowdown” section of their website…..
“Our mission has always been to make other people as passionate about great craft beer as we are. Not just BrewDog beer, but all great craft beer. More people brewing, serving and drinking craft beer from a range of killer breweries can only be a good thing, and that is what we try to achieve across our entire business from our brewery to our bars and our bottle shops.
With this overarching ambition in mind, we are delighted to announce the new BrewDog Development Fund. This fund will see us allocate up to £100,000 of our profits each year as well as loads of our time to help other new craft breweries start up and get established. It was only seven years ago that Martin and myself (James) set up BrewDog with some second hand tanks, a small bank loan and a big mission, and now we want to encourage others to do the same.
As well as providing capital to our new BrewDog Development Fund partners, we will also help them grow by:
· Showcasing their beers in our bars both domestically and internationally
· Providing advice and ongoing support (we know a little bit about growing a brewery)
· Helping with the sourcing of ingredients and brewing materials
· Assisting with equipment purchases
· Offering access to our state of the art laboratory for beer analysis
· Helping them grow sales by introducing them to our international sales network
As part of this initiative we are insanely excited to announce that our first two official partners in the BrewDog Development Fund are the phenomenal Brew by Numbers brewery based in London and CAP, based in Stockholm, Sweden.”
This is a logical extension of what craft breweries are already doing. Whether it is giving free advice, helping out with supplies or letting people brew with their equipment and it is one of the reasons why I am still jazzed about this business after 5+ years of writing about it.