One of the good things to come of 2020 is that Pete Brown wrote two books! The second is all about branding. Beer by Design talks about design from the marketing and appreciation angle. That last part is key because you can have an effective design but it I should just a literal flash in the pan. The examples shown in the announcement post alone are really cool to look at. Put this on your Christmas list.
Good book idea. Definitely an important aspect of brewery marketing.
Waiting to see this arrive here in the States.