From the department of like us cause of causes and not our actual product comes…
Coors Light’s new ad campaign, “Chillboards”. Debuting in Miami it is a rooftop billboard shown to decrease temperatures in Florida apartments. The “chillboard” is painted with a white roof coating that can reflect 85% of sunlight, but don’t talk to much science or DeSantis will outlaw it.
Is this cool, yes. Does it move the climate change needle, maybe a little. Is it just marketing? Certainly. Maybe they could team up with their family of breweries to paint the roofs of their brewing plants.