Just when I thought that growlers were on the way out, what with crowlers and other keg-esque alternatives multiplying on Kickstarter, out comes a business tacking against the curve with a growler delivery service.
Hopsy, based in the Berkeley area , will deliver fresh filled growlers from the tap room to your doorstep.
The new company has a stable of 10 breweries currently with names like Moylan’s and Magnolia on the list of NorCal breweries to choose from. You (beer fans in the Bay Area) will pay a premium plus delivery for the privilege but that is the cost of sitting in your jim-jams and not moving your butt.
Hopsy promises temperature-controlled protection for your precious cargo and a three-hour delivery window. But don’t expect same day delivery. Currently they are serving one market and it is on a pre-order basis. If you want a beer for the weekend, best order by Tuesday.
They have fifteen other cities on their future list for expansion though I doubt L.A. with its long distances will be tackled until all the kinks are worked out in smaller more delivery oriented cities first.
Delivery is a super tough game to be in with wild costs so I don’t know how the numbers crunch out but maybe it is the start of a new gig economy idea. Uber for Growlers. Grubers. The logo can be a picture of Alan Rickman or Nakatomi Tower.