TJ’s Beer Pipeline

Trader Joe’s looks to its own shelves to brand extend their popular items. Cookies end up in ice cream being one example and soon the mixing will be cookies and beer with Trader Joe’s Cookie Butter Beer. 

17 different versions were brewed before the grocer was happy. Later in the year will see other new beers coming like Coffee Peanut Butter Cup Porter around Halloween and in the winter, Ginger Beer Spiced Stout plus a Toasty Cookie Spice Cider.