On an April Fools past, there was mention of beer in capsule form. This year, The Glenlivet unveiled a one-off cocktail capsule….
…as you can imagine, the social media quickly split down the middle, Tide Pods were re-meme’d and the word snob got tossed out like a firecracker. One of the benefits of Beer Search Party not posting everything immediately is that I can watch the reactions play out and make a more informed decision about the product.
I can imagine a similar reaction if any brewery attempted to market beer pods even if just for a limited time or as part of a beer pairing dinner. I think it would be great fun, for say a Single Hop beer pod series or say one beer aged in different types of barrels and then pod-ified. It could be useful as an education tool or as something fun at a festival. Maybe a brave brewery will give it a try but they better be prepared for snide responses because you can bet that the 1/2 of the interwebs that gleefully shoots down ideas will be taking aim.