Schludwiller was a fictional California brewery that was featured in ads in the 1980’s from Henry Weinhard’s. My Dad bought a shirt with the logo emblazoned on it. If my memory holds, it was packaged in a can.
The faux-label for the beer had such gems as “A name in brewing for nearly one-half generation” and “Plywood aged for a real long time”.
I got to thinking about this gentle mockery with the apparent merger of ABInBev with SABMiller. I was playing with possible permutations of letters before they change their name to something like Altria or my personal choice OmniCorp and thought it would be fertile ground for a modern version of the Schludwiller campaign.