Weinhard has been given the ax. You can read about it HERE.
These regional brands really suffered in the transition to where we are now which is a few big conglomerates and a ton of smaller breweries underneath. The Weinhard’s of the world were stuck in a nether realm of too small and uncool to the SABInBev’s of the world while also not being small and nimble or cool to the craft sector. So they got bounced around like an NBA player during free agency.
I wish people (like myself too) could have one more bottle of the beer from its heyday before it left.
Schludwiller was a fictional California brewery that was featured in ads in the 1980’s from Henry Weinhard’s. My Dad bought a shirt with the logo emblazoned on it. If my memory holds, it was packaged in a can.
The faux-label for the beer had such gems as “A name in brewing for nearly one-half generation” and “Plywood aged for a real long time”.
I got to thinking about this gentle mockery with the apparent merger of ABInBev with SABMiller. I was playing with possible permutations of letters before they change their name to something like Altria or my personal choice OmniCorp and thought it would be fertile ground for a modern version of the Schludwiller campaign.