I do not remember which brewery finally put me over the top but this month, I am officially done with photos and videos of spilled beer.
First is was the glamour shots of beer caught in freeze frame like a reverse waterfall flying up out of a glass, then it was the varied and sundry contests where beer ended up on the floor and lately it has been brewery staff drinking from a can but ending up with more on them and their clothes.
Maybe it is a sign of approaching geezerhood but as craft beer prices rise, wasting beer for a few digital thumbs up seems wrong. As a viewer, I wonder how many takes were needed for these videos. And as someone in a drought zone, I am heavily conscious of the amount of water it takes to brew beer and then add in the water needed to clean up after each Tik Tok stunt.
Then I break out my list of things breweries should do before uploading these videos like have an up to date tap list available, have your opening hours consistent on all platforms, keeping your website updated. Ya’ know, the basics.
I know that stuff is boring admin and doing video shoots is more fun and doesn’t seem so much like work but this beer fan is going to scroll right by spilt beer because that shit is sticky.