The State of Oregon is mulling over the possibility of allowing beer delivery (other alcohol too) after this pandemic is over. I think the Golden State should put this on the table too.
One of the few bright spots in this virus hiatus has been the Alcohol and Beverage Commission (ABC) stepping up to the plate and changing regulations to help the producers in the state. Granted the must buy food rule is off base, but overall they have made a difference and done so quickly.
The financial pain will not end when a vaccine is found though. Red ink will still be on the books for breweries and constricting sales options again will not help. And it certainly will not get more employees back on the job.
My vote is to run a temporary year-long test and see if shipping and delivery has any adverse longer term effects. Maybe the economy will roar back to life and it won’t be needed but it would be great to have delivery as an ace in the hole if needed to help these small brewery business owners.