This post is brought to you by my wife. I was back home talking about that nights beer event and she wondered aloud as to why there was a lack of creativity with beer swag.
She has a point. Glassware is cool but eventually you need a storage unit for all the branded goblets and taster glasses. And not a small one either.
Bottle openers are cool and they do break but, again it is such an inside the box gift as are can koozies.
Here are some ideas for breweries to steal from me (and her):
Socks – My wife likes socks. Comfy socks. A lot. This would differentiate your brand from the t-shirt pack.
Posters – NBA teams like my team, Portland, have gameday posters for select home games. Why not create posters that celebrate that summer beer release? Or is a blown-up version of that hazy IPA can label?
Brewer Bobblehead – Who wouldn’t want a Matt Brynildson bobblehead? This would be a great way to “memorialize” your creative brewmaster.
Balloons – Put your logo on a balloon. Who doesn’t smile when seeing a balloon.