The Firkin for April 2018


This post is brought to you by my wife. I was back home talking about that nights beer event and she wondered aloud as to why there was a lack of creativity with beer swag.

She has a point. Glassware is cool but eventually you need a storage unit for all the branded goblets and taster glasses. And not a small one either.

Bottle openers are cool and they do break but, again it is such an inside the box gift as are can koozies.

Here are some ideas for breweries to steal from me (and her):

Socks – My wife likes socks. Comfy socks. A lot. This would differentiate your brand from the t-shirt pack.

Posters – NBA teams like my team, Portland, have gameday posters for select home games. Why not create posters that celebrate that summer beer release? Or is a blown-up version of that hazy IPA can label?

Brewer Bobblehead – Who wouldn’t want a Matt Brynildson bobblehead? This would be a great way to “memorialize” your creative brewmaster.

Balloons – Put your logo on a balloon. Who doesn’t smile when seeing a balloon.

May the Force Be With You

No black IPA and Kylo Ren allusions. But with the re-emergence of Star Wars from a three crap movie coma, it is cool again to be a Star Wars fan and what better way to pledge allegiance to the rebel alliance than by popping the cap off a craft beer in Maz Katana’s cantina and enjoying a beer with your force awakened.

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Now you can take your beer from bottle to glass and keep your tabletop clean too.

Beer Geek Shop

I read this on their website and I knew these people are kindred spirits.

“you might be asking, what exactly is a beer geek? Simply put, a beer geek is someone with a passion for beer.

Not to be confused with a beer snob, beer geeks never look down their nose at people who drink industrial swill. In a pinch, they’ll even drink a can or two themselves.

But deep down inside, beer geeks love the good stuff. They will search out rare and unique beers from all around the world, even if that means trolling internet message boards to find a trader 2,000 miles away. Beer geeks also love turning other people on to new and interesting beers. Their motives aren’t always selfless, since another friend on the craft brew wagon means another friend with good beer at their house.”

I love that attitude!