Beer Art

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I have been reading and researching about labels this month (and last year) and this event struck me as super cool. And it has nothing to do with the fact that Gigantic Brewing beer is uniformly awesome….
Since the event is in the recent past, I will have to say that I think it would be great for L.A. breweries to bring in the people that design their labels and have an art show.

Even ardent craft beer fans don’t know the creativity, the discussions and the give and take of creating the label that you see on the store shelf. So congrats to the Fig & Thistle, now send the art show south.
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Coaster as Muse

L.A. Beer Week had it’s “soft” opening before festivities start later this month with the Coaster Show at La Luz de Jesus gallery in Los Feliz.  This is the second year of this show and it is a showcase for weird, sexual, and some downright arresting images on the little circle of coaster space.  I highly suggest making the trip before the 20th when events start arriving at a furious pace.

Here are my top choices from what I saw amidst the crowds last night…..

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I like the martini glass theme and the choices for famous faces with them.  Maybe a bit obvious but I think it works as a set.IMG_1622

This is sort of like Magritte meets fractals and nature.  I can’t explain why I like this but I do.  Oddly calming.IMG_1624

This is just a clever idea and I like bears so this makes me laugh on a couple levels.

Beer as Art

Photography is great, as is video but sometimes art can better convey a thought or feeling.  And that extends to beer!

You should really check out the Real Art is Better! website and the Year of Beer series.

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Artist Scott Clendaniel is posting a painting a day for 2014.  An ambitious undertaking for sure. Each painting has a bottle with a suitable backdrop related to the beer or brewery that brewed it.

My particular favorites are for two IPA’s.  Gigantic IPA and the Hop Crisis from 21st Amendment.  But I am sure that each person that peruses the digital wall of art will have their own favorites.

 

Label talk

Every twice in awhile, I like to get a little nitpicky about labels. Why? Because there are indeed times when a label is the deciding factor between two unknown beers. Same for tap handles too, by the way.

So first, take a look at this label…

I like the color and the spareness of the label. It is very stark. And upon looking at other bottles in their line it sticks to the brand already established while also being separate from the rest. I like the sash across the top left as well. And the “message” on the far left is legible and nicely worded which some labels should emulate.

I am on the fence about the font. This is a Florida beer with a Louisiana tinge to the name and the modern font doesn’t quite match those two states of mind, as it were.

What I don’t like and what puts this label into negative territory for me is the logo. It matches the font but it goes way to arty for me and not modern but more shapes thrown together.

What do you think? Yea or nay?

(I still want to try their beer though, check out their offerings HERE)

BAM 2010

Yesterday, I told you about the LA Craft Beer Crawl. Well here is the 411 on another charitably beer event happening in Santa Monica…

from the press release:
BAM Fest 2010

“18th Street Arts Center, in association with popular Santa Monica restaurant, Library Alehouse, is bringing the first Craft Beer Festival to the Westside of L.A. B.A.M. Fest, which stands for Beer, Art and Music Festival, is a celebration of locally produced art, music and the finest craft beers around. With 20-plus breweries, 4 bands, 3 galleries, open artist studios, gourmet organic food provided by the Green Truck, and sweet treats from the Big Swirl Truck, B.A.M. Fest 2010 is poised to draw a crowd and become Santa Monica’s next ‘hoppiest’ annual event.

A $35 donation ($30 pre-sale until Sept. 1, 2010) provides you 5 hours of live music, exploration of artist studios and galleries with art for purchase, and unlimited tasting of great beers in the Santa Monica sunshine. All proceeds from the event directly support 18th Street Arts Center’s programs and artists.”

Webiste: http://18thstreet.org/events/bam-fest