Session # 78

This month we have a writing “test” from BeerBarBand….

What better way to test our writing skills and remind ourselves of why we do this than to post your elevator pitch for beer.

“Elevator pitch” is a term used by marketers, sales people, film/tv makers and the like. It’s the delivery of a short but powerful summary that will sell their idea or concept to the listener in one swift hit.

Here’s the scenario:

You walk into an elevator and hit the button for your destination level. Already in the elevator is someone holding a beer…and it’s a beer that annoys you because, in your view, it represents all that is bad with the current state of beer.

You can’t help but say something, so you confront your lift passenger with the reason why their beer choice is bad.

30 seconds is all you have to sell your pitch for better beer, before the lift reaches the destination floor. There’s no time, space or words to waste. You must capture and persuade the person’s attention as quickly as possible. When that person walks out of the elevator, you want them to be convinced that you have the right angle on how to make a better beer world.

Here’s the rules:

1. In less than 250 words or 30 seconds of multimedia content, write/record/create your elevator pitch for beer in which you argue you case, hoping to covert the listener to your beer cause.

So here goes……

Tell me about your thought process when you purchased the beer that is in your hand.  When you were staring at the shelves of beer choices, what was it about that particular beer that called to you? I ask because if you deliberately chose that beer, I want to know why. I will understand if faced with the dizzying array of craft available you are overwhelmed or if you are “slumming”.  But I want to know, if you know, about all the choices you have. 

Because you do have choice, you could drink a different beer every day for a year and still have some new beers to try in the next (and the next after).  And choice is good, it means that there are no excuses to NOT have a craft beer. 

You CANNOT say that you don’t like craft beer.  You CAN say that you have not found one you like but that means that you are wasting time with that one in your hand. You CANNOT say that you can’t find good beer.  It has invaded every town and city.  You just wanted to grab the closest or cheapest. 

Would you eat the same meal, night after night? Even the most lazy among us don’t do that. But it is what you are doing by buying that one beer over and over.

Once this elevator door opens, I want you to do some homework and find a better beer.  Craft beer is waiting for you.