Yakima Chiefs has embraced media in the last few years and this year the theme is Women+ in the Industry.
“Yakima Chief Hops will highlight and explore a new topic each year that focuses on the larger picture of the craft beer community’s impact. This includes social, environmental and sustainability initiatives with the ultimate goal of discovering solutions for change. This year’s Bigger Than Beer series: Women+ in the Industry will shine a light on some amazing women and share their different perspectives in the hopes of inspiring meaningful conversations and positive change on this important issue.”
I have downloaded a couple of episodes and will be listening.
This month the Guild has two back to back weeks of info. Here are my takeaways from Opening a Brewery During a Pandemic with guests Mario Cortes and Dave Riddille of the excellently named Here Today which is still yet to open in Seattle.
How do you create a beer list that attracts beer nerds, beer newbies and then how do you split that between local and tourists
You don’t know what will be important day-to-day nor predict what may be important in the long term
You need to be able to have honest discussions about which distribution route you want to take. Is selling focused on your location the best?
Can you still produce quality beer but with less state of the art equipment?
And a question from me for other new breweries, do you have to design a space that can be transformable in case of future pandemic restrictions as yet unknown?
First you should read the article that prompted the J-School discussion, HERE.
The most interesting point was brought up by Ricky Ray Rivera, founding member of the home brew club, now at Norwalk Brew House. Press and attention is good but too focused on the Latino aspect and not enough on the hone brewing can seem patronizing.
The six year old (around there) club started with seven members and is now over 250 with many having started breweries.
The networking is now important it seems. People have joined whose interests lie in food or other businesses.
I infrequently pick up a copy of Imbibe magazine and that might explain why I was late to the Radio Imbibe party.
Now there is not much beer people being interviewed except for a recent Dr. J podcast. But since these are bite sized 20 minute episodes, they are fun to dip into and learn about beverages like Uncle Nearest Premium Whiskey.