Here is the topic for this month…from Tale of the Ale
Thanks to the big boys
“What I ‘m looking for is this. Most of us that write about beer do so with the small independent brewery in mind. Often it is along the lines of Micro brew = Good and Macro brew, anything brewed by the large multinationals is evil and should be destroyed. Well I don’t agree with that, though there may be some that are a little evil….
Anyway I want people to pick a large brewery or corporation that owns a lot of breweries. There are many to chose from. Give thanks to them for something they have done. Maybe they produce a beer you do actually like. Maybe they do great things for the cause of beer in general even if their beer is bland and tasteless but enjoyed by millions every day.
If you honestly have nothing good to say about a large brewer, then make something up. Some satire might be nice, It will be a Friday after all.
So remember, October 7th is a celebration of our big mega breweries for the work that they do.”
After reading the assignment, a song lyric (probably mis-remembered) popped into my head. “..what are they good for, absolutely nothing”. Then of course, “Say it again”.
Now on this very blog, I told people not to be scared of Goose Island being sold. I have defended the Quality Control of the watered down lager that the mega-corporations shill. And yes, the BMC do donate scads of money to charity.
But to me, the “big boys” are not part of the brewing community that I know. They are a large amorphous blob that could be in any industry. They could be making fire alarms or fig newtons. They long ago gave up crafting beer and now produce an industrial product.
So I might as well, say nice things about Wal-Mart or ConAgra or Bank of America in this session. They are as much “beer” as ABInBev or MillerCoors. Or I could talk about brewing’s actual big companies like Stone or Sierra Nevada.
But the spirit of the topic is to play nice, so I say this to all the Omnicorp’s and MegaBig Companies of the world who cater to the lowest common denominator, “Thanks for not caring. Thanks for creating such a huge market for quality. Thanks for not responding to shifts in consumer taste by making something even remotely good. And to the BMC specifically, keep making your funny little commercials instead of beer.”
Nice. Well-put. Agreed on every point. Cheers!
Sean,
Thank you. For not cozying up to the conglomerates. For not asserting, ‘oh, they may be big but they make good beer.’ That kind of crap is a retraction of the values home and craft brewers have been standing for during the past 20 years.
Brew on!
The only point that I should have added in hindsight is that good brewers come out of the big boys when their hands are untied.
Gracias!
I think the “fire alarms and fig newtons” comment just about sums it up… Nice one