Saw this beer item over on the Brookston Beer Bulletin (awhile back) and thought that I should (finally) weigh in on it.
It appears the goliath that bestrides the beer world is trying to take some of my words to heart. I have long held that the BMC needs to get local. Give their quality control technicians (aka, their brewers) some artistic tools and freedom to make local brews instead of watered down American Ales. You know, stop the marketing and make beer.
Now following on the heels of holding phone area codes as possible names, they are buying up the airport designations too. It seems that ABInBev is once again laser focused on names instead of beers. Because no word on the brewing front at all. The only news I hear from them is financial or marketing.
All indications point to just selling local pride. Probably emblazoning a can with a swirly vortex and the letters LAX or PDX. Come on ABInBev, make some actual beer. Spend your money there for once.