Needed? or Not? That Sparkle

OK. Homework time. Read this POST. Done? Good. Let us continue…

I will utter my usual refrain, “I don’t want to squelch innovation but…”

I don’t see how glitter is something other than a flourish – a presentation akin to that high end restaurant that stacks food into a tower. All well and good, but it is the beer that truly matters. And then you can provide color or haze or lime wedges or edible glitter all you want.

And if anyone tries to market this to the ladies, well, that will really tick me off.

Needed? Not for me.

I spoke with Alex Nowell from 3 Weavers about this and she did not seem to be happy to be associated as the “leader” of this trend.