As you may have noticed, I really enjoyed LA Beer Week. Great events all over the southland with something for everyone.
But here are my humble suggestions for next years celebration of all things craft beer.
1. Signs – I think that each venue that is hosting an event should have a big LA Beer Week sign with a listing of what is happening at that particular venue and it should be put up a couple weeks before the start. There should also be a large banner for the kick-off that could be used for the big festival at the end of the week. It would be much better than a hastily made sign with arrows on it. It also gives a more professional gloss to each event and might bring in some foot traffic as well.
2. more beer premiere’s – As I was scanning the beer blogosphere, some events seemed to be commented on a bit. But what really got the beer geeks tails wagging was the release of Black Xantus. I would ask a couple brewers if they have any seasonal or special release beers that they could “hold” until LA Beer Week. I also think it would be worth exploring having a collaborative LA Beer Week beer. Maybe something called SigAlert or something catchier. Would be a great way to get some publicity. You might even get it into the LA Times Food section the week before.
3. Beer maps – It would be great to have a PDF on the website that showed all the participating bars and breweries. It could even be on a coaster. Also the final event could have used a “you are here” type of map as well.
4. Media Beer and dinner pairing – Again, all about publicizing what is going on here. It doesn’t have to be fancy but you could invite people as far ranging as humble bloggers like myself (hint-hint) to Jonathan Gold at the Weekly, the Good Food people at KCRW.
All nitpicky things. But I think it might increase participation and reduce questions and maybe problems.