This video made the interwebs rounds in early February. Watch now and I will comment below.
Methinks that this information (be it selective, or not) has got to scare the BMC and their water lager brewing brethren. The sheer numerical growth in such a relative short time span does not bode well. 7.6% of total sales might not seem like much that number just keeps creeping up.
The other take away for me is the home brewing sticking power. Did it start in the Prohibition years? Was it there before and get a boost from the legal side? Either way, that DIY ethos has been around for awhile in the craft beer world and that is a great base to build on.
I like the video though. Punchy and visually captivating. Maybe we shall see more delving into more arcane beer topics.