I have never been super clear about what American Craft Beer Week is supposed to accomplish. Here in L.A., the festival season is starting to swell by the time the week rolls around. This year ACBW is from May 11-17th. But there are events aplenty before, during and after that would still go on whether there was an ACBW or not.
No knock on the idea but I think it needs to be more about celebrating the beer weeks that are everywhere nowadays. The ACBW should be the place to go for information on what makes a beer week great, what should be avoided, how a consumer should navigate the myriad of events and the like. Plus an up-to-date schedule of nationwide beer weeks would be nice.
Maybe I am one of those guys that is too jaded and hates the fact that every day has some obscure celebration attached to it. Frankly, I don’t give a crap about May the Fourth Be With You Day or National Stapler Appreciation Friday. If I like craft beer, I like it all year. Not just for a week.
You can check out the fancy graphic created for the week HERE. Below is the USA Today style blurb on California.
