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my humble and correct opinion
Craft beer likes to “borrow” or as the might say in the Premier League, put “on loan”. But I have yet to see many Ted Lasso beer names out there.
No “Football is Life”. No “Diamond Dogs”. No Earl Greyhound.
No AFC Richmond logo anywhere.
Maybe Apple is the one company where IP is not touched?
First, head HERE to read about Sister Doris Engelhard and the Mallersdorf Abbey brewery.
What is interesting is that in fifty years, no one else was hired? No recruitment of an assistant or assistants in all that time?
Which leads me to ponder how other breweries are planning to transition. If big enough, you can choose employee owned but many breweries just do not hit that threshold. All it would take is one unfortunate event for the whole thing to come tumbling down.
Maybe this is where a law firm specializing in small business could exploit a niche and create transition plans for breweries.
Craft brewing is about creativity and we need that creativity brought by people like Local Plastic at every business step of a brewery. With the massive spike in to-go 4 and 6 packs, we need to find ways to think about making this better. Like these cardboardy holders from Highland Park Brewery.
Deschutes Brewery is now “Official Craft Beer of the Pac-12 Conference.” Which I see as a bit odd and a missed opportunity.
There is no university in Bend and Deschutes has locations in Portland and Virginia but not any of the PAC12 towns.
There is also the tiny issue of underage college drinking but let’s table that as separate from this discussion.
It would have been much more fun to have Deschutes partner with a brewery from Seattle, Pullman, Corvallis, Eugene, Berkley, Palo Alto, Los Angeles, Salt Lake City and Boulder. Last time I checked there were breweries in those towns or at least nearby.
The return of beer festivals is again and maddeningly in another limbo pause courtesy of the duo of unvaccinated and Delta but that provides an opportunity to make some tweaks to them.
One addition that I would like to see is raising awareness of women being subjected to all levels of crap behavior by men. Ranging from being man-splained about beer to unwanted sexual advances.
My idea is that those pouring beers and those volunteering would wear festival branded t-shirts with statements on the front such as “No I do not want your number.” or questions like “Have you ever felt unsafe at a festival?”
The back would say, “If you need help, ask us.”
I am sure that female craft beer fans would be able to come up with many, many, many more examples for the front of the shirt.
If enough of these shirts were at festivals, I think that those who felt they had license to behave badly might not see your festival as looking the other way. Maybe even staging an impromptu scene where volunteers act out how to use the help and the consequences might make even the most cavalier of men take notice.
One could make a persuasive argument that brand extension is more American than apple pie. Or apple pie hard seltzer. Because, well, this…
Mountain Dew, whatever “flavor” it is has entered “hard” territory. Mountain Dew like Tab and Fresca, has its followers but most people would crinkle their face up if told they had to drink some. And I bet that the people that use “the Dew” as a cocktail base may prefer their own concoctions over SnakeMelon, Wolf Rosacea and original flavor. I can’t imagine that the zero sugar helps this flavor equation either.
Yes, we are plastic filling the ocean. Yes, climate change is real. But maybe, we can start working with the ocean instead of against it.
Instead of thinking that you are so cool to cool of your cans in the lake or river, how about THIS?
For the 2nd year in a row, Yakima Chief Hops (YCH) is taking their Hop & Brew School virtual. It is a five-day event taking place in cyberspace from August 30th through September 3rd.
I listened in on many presentations last year and learned quite a bit but lets have the press release convince you…
“For nearly two decades, YCH has hosted this comprehensive hop harvest experience for the brewing community complete with a behind-the-scenes look at the hop industry as well as educational seminars. Now in its 18th year, Hop & Brew School® is considered to be a highly regarded event among craft brewers and one of the most in-depth hop education programs in the industry.
Due to COVID-19, YCH will be holding this event in a virtual format for a second year, as safety remains their first priority. This year’s schedule features sessions surrounding new discoveries in advanced hop research, hop application best practices, hop sensory training, a deep dive into the beyond beer beverage category and homebrew tips. Participants will also receive an inside look at organic hop growing and experimental hop development. Speakers include both hop industry experts and veteran brewers.”
You may have seen the 2021 NBA Hall of Fame inductees announced this month (if not check HERE). But the Naismith Memorial Basketball Hall of Fame also announced a partnership with the White Lion Brewing Company. The brewery will release a beer “with a commemorative collector’s label designed to capture the imagery of the Hall of Fame’s annual Enshrinement Program.”
“The Class of 2021 will be enshrined on Saturday, September 11th at MassMutual Center in downtown Springfield.”
No Blazers entering the hallowed halls this year but when they do next, I might need to get my hands on this beer to toast them.
I know this little post – about caregivers – is not one of my regular topics, but I’m helping to share this important information in case it is useful to anyone in our craft beer community.
Because, craft beer people don’t hesitate to help.
You might know someone who is currently caring for a loved one…
…perhaps they are helping a parent who is losing their independence….perhaps they are assisting a partner who has a chronic illness….perhaps they are raising a child with a disability.
Whether they’ve been doing it for awhile or they’ve just begun, they might benefit from knowing that my wife (a coach and strategist for 20+ years) is starting an on-going coaching program to support caregivers – especially ambitious, big-hearted people who want to stay connected to themselves and their goals while they give care.
All of the details about the program are here – feel free to pass this link along: https://kristineoller.com/youfirst/