Hard Dew, Hard Pass

One could make a persuasive argument that brand extension is more American than apple pie. Or apple pie hard seltzer. Because, well, this…

Mountain Dew, whatever “flavor” it is has entered “hard” territory. Mountain Dew like Tab and Fresca, has its followers but most people would crinkle their face up if told they had to drink some. And I bet that the people that use “the Dew” as a cocktail base may prefer their own concoctions over SnakeMelon, Wolf Rosacea and original flavor. I can’t imagine that the zero sugar helps this flavor equation either.