I know. Another craft beer book! There can never be too many, in my opinion.
I have been reading articles in Imbibe magazine by Joshua Bernstein and now he has taken the knowledge gained in talking to brewers to create Brewed Awakening. Best to let him explain the book (in words and video)
“Why Brewed Awakening? Concerning beer, the last decade has witnessed more seismic changes than any time since Prohibition. There are more than 1,700 craft breweries in America, from community-based nanobreweries to the new breed of national brands such as Dogfish Head and Stone. Untethered from stodgy tradition, and driven by unbridled creativity, American and international brewers are leading a boundary-less charge into the global future of beer.
The bitter India pale ale has birthed the burly, super-aromatic double IPA. Alcohol percentages have climbed above ten percent, on par with wine—and now join Pinot noir at dinner tables and on tony restaurants’ drink lists. Wild yeasts have been harnessed and are used to inoculate beers that, in the best way possible, taste like a barnyard. Naturally carbonated cask ales have now achieved cult status. And brewmasters have begun aging their creations in wooden casks that once contained bourbon, brandy, chardonnay, and even tequila, reviving techniques last seen more than a century earlier.
I’ve spent the last six years covering the craft beer industry, traveling from Asheville to Austin, San Francisco to Chicago, Portland to Portland. I’ve hit breweries. Interviewed brewers. And spelunked deep into the people and the trends driving the craft beer revolution. There’s a story in every pint glass. I give voice to them.”
You can order the book HERE and on December 7th there will be a Brewed Awakening event at Eagle Rock Brewery.